Have you ever been wowed by a service that you didn't mind paying more? Such is the Keke ride I got on a random day at Surulere, Lagos, Nigeria. And it taught me the salient lesson of what make brands and businesses stand out, be chosen among others and remain on the mind of their clients and customers.
This episode is for everybody; individuals, brands, business. It aims to challenge you to think differently and how the answer to a seemingly simple question can turn a struggling brand or business into gold.
This is not a course or master class, it's me gisting you my experience and the lessons I picked from it. 
I wrapped up this episode's thought with 4 tips that can help you be preferred and remain top of mind of your clients and customers.

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