In today’s episode of Techtonic Lounge, we welcome Kate Bartkiewicz, a brilliant data scientist who shares her exploration of how data use in marketing and content creation has evolved as well as the opportunities and challenges that exist in the new landscape.

We discuss AI’s impact on content, the value various types of creators can add while competing with the volume of generated materials, leveraging data for effective user interactions, and the powerful lessons we can learn through stories data can tell us.

The discussion also touches on private clouds, generational shifts in search, and the use of integrated chat experiences. Anyone who wants to be better at connecting with customers will find something helpful in Kate’s insights.

Learn more about digData: ⁠https://www.digdata.agency/⁠ 

Hosted by: Serge Yurovsky, Customer Advocate at CES
Techtonic Lounge: https://techtonicloungebyces.taplink.ws

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