The neuroscience of marketing with Future Proof Media's Sean Higgins

27/05/2022 28 min
The neuroscience of marketing with Future Proof Media's Sean Higgins

Listen "The neuroscience of marketing with Future Proof Media's Sean Higgins"

Episode Synopsis

his week Niall and Dusty discuss two shocking stories on how authorities and companies use data on you without your knowledge or consent: Twitter gets hit with something like a GDPR fine and the Minister for Justice moots facial recognition for Gardai. Finally, Future Proof Media managing director Sean Higgins explains how neuroscience can help us understand how people naturally react to advertising.