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Listen "Scaling Startups: From building in e-commerce to the power of community | Saptarshi Nath, Founder at Airboxr and Overcart "
Episode Synopsis
Saptarshi Nath is a two-time founder, former VC, and a seasoned builder in the global tech ecosystem. From management consulting to launching and scaling startups, Saptarshi’s journey spans India, Singapore, and the U.S. Currently, he is the co-founder of Airboxr, a data automation platform simplifying analysis for consumer brands.
In our conversation, we delve into:
Building products on existing platforms versus standalone solutions
The evolution of startup cultures in India, Singapore, and the U.S.
Lessons from launching Airboxr and niching down to solve specific problems
Insights on fostering high-performance cultures in remote teams
The role of AI in enhancing business efficiency and decision-making
Differences between being a founder, a VC, and an operator
Trends in DTC e-commerce, including profitability and omnichannel strategies
Community building and its impact on startup ecosystems
Much more.
Some takeaways:
Founders need to fall in love with the problem, not the solution. Solving a problem starts with understanding its nuances and deeply connecting with the people it affects. The solution you imagine at the beginning will likely evolve, so staying adaptable and focused on the problem itself ensures you're creating something that truly matters.
Building a startup requires grit and adaptability. Starting and scaling a business is as much about embracing challenges as it is about celebrating wins. Success comes from staying resilient when things get tough, experimenting with new approaches, and learning from failures. Adapting quickly to feedback from customers, the market, or even team dynamics is crucial to staying ahead.
Niche down to scale up. Launching Airboxr required pivoting from a broad no-code query builder to a focused tool for consumer brands. Going deeper into a specific niche revealed a clearer path to product-market fit.
Small teams and high standards build great cultures. In a remote setup, hiring A-players and avoiding C-players ensures a high-performance environment. Team culture starts with the first 100 hires.
Data is only valuable if you know what to do with it. Businesses often collect vast amounts of data, but the real challenge lies in extracting actionable insights. Founders and teams need tools and processes to sift through the noise and make quick, informed decisions. Tools like Airboxr were born out of this exact need: to turn overwhelming data into simple, decision-ready insights.
Community fuels innovation. Building SG Founders created a network of over 1,000 founders and operators in Southeast Asia, fostering collaboration and knowledge-sharing. A strong community provides access to diverse perspectives, shared experiences, and opportunities for co-innovation, which can unlock new ways to tackle challenges and grow together.
DTC brands are maturing. The focus has shifted from growth to profitability. Brands are diversifying their sales channels and refining their financial strategies to build for long-term success.
Execution matters more than ideation. The best way to validate ideas and uncover solutions is to build, test, and iterate—learning comes faster through doing than planning.
Where to find Saptarshi Nath:
LinkedIn: https://www.linkedin.com/in/saptarshinath/
In this episode, we cover:
01:16 Introduction and Background
05:09 Building on Top of Existing Products vs. Creating Standalone Products
10:21 The Importance of Customer Feedback and Problem Validation
15:13 Creating a High-Performance Culture
20:21 The Role of AI in Driving Efficiencies
22:27 The Influence of Different Roles: Founder, VC, and Consultant
27:47 The Changing Landscape of Consulting and Professional Services
30:40 The Power of Community in the Startup Ecosystem
35:19 The Evolution of E-commerce and DTC
40:03 The Fast Five
References:
Airboxr: https://www.airboxr.com/
Entrepreneur First: https://www.joinef.com/
For inquiries about sponsoring the podcast, please email: [email protected]
In our conversation, we delve into:
Building products on existing platforms versus standalone solutions
The evolution of startup cultures in India, Singapore, and the U.S.
Lessons from launching Airboxr and niching down to solve specific problems
Insights on fostering high-performance cultures in remote teams
The role of AI in enhancing business efficiency and decision-making
Differences between being a founder, a VC, and an operator
Trends in DTC e-commerce, including profitability and omnichannel strategies
Community building and its impact on startup ecosystems
Much more.
Some takeaways:
Founders need to fall in love with the problem, not the solution. Solving a problem starts with understanding its nuances and deeply connecting with the people it affects. The solution you imagine at the beginning will likely evolve, so staying adaptable and focused on the problem itself ensures you're creating something that truly matters.
Building a startup requires grit and adaptability. Starting and scaling a business is as much about embracing challenges as it is about celebrating wins. Success comes from staying resilient when things get tough, experimenting with new approaches, and learning from failures. Adapting quickly to feedback from customers, the market, or even team dynamics is crucial to staying ahead.
Niche down to scale up. Launching Airboxr required pivoting from a broad no-code query builder to a focused tool for consumer brands. Going deeper into a specific niche revealed a clearer path to product-market fit.
Small teams and high standards build great cultures. In a remote setup, hiring A-players and avoiding C-players ensures a high-performance environment. Team culture starts with the first 100 hires.
Data is only valuable if you know what to do with it. Businesses often collect vast amounts of data, but the real challenge lies in extracting actionable insights. Founders and teams need tools and processes to sift through the noise and make quick, informed decisions. Tools like Airboxr were born out of this exact need: to turn overwhelming data into simple, decision-ready insights.
Community fuels innovation. Building SG Founders created a network of over 1,000 founders and operators in Southeast Asia, fostering collaboration and knowledge-sharing. A strong community provides access to diverse perspectives, shared experiences, and opportunities for co-innovation, which can unlock new ways to tackle challenges and grow together.
DTC brands are maturing. The focus has shifted from growth to profitability. Brands are diversifying their sales channels and refining their financial strategies to build for long-term success.
Execution matters more than ideation. The best way to validate ideas and uncover solutions is to build, test, and iterate—learning comes faster through doing than planning.
Where to find Saptarshi Nath:
LinkedIn: https://www.linkedin.com/in/saptarshinath/
In this episode, we cover:
01:16 Introduction and Background
05:09 Building on Top of Existing Products vs. Creating Standalone Products
10:21 The Importance of Customer Feedback and Problem Validation
15:13 Creating a High-Performance Culture
20:21 The Role of AI in Driving Efficiencies
22:27 The Influence of Different Roles: Founder, VC, and Consultant
27:47 The Changing Landscape of Consulting and Professional Services
30:40 The Power of Community in the Startup Ecosystem
35:19 The Evolution of E-commerce and DTC
40:03 The Fast Five
References:
Airboxr: https://www.airboxr.com/
Entrepreneur First: https://www.joinef.com/
For inquiries about sponsoring the podcast, please email: [email protected]
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