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Listen "#61. Gmail/Yahoo just changed Bulk sender requirements - find out how to keep your emails out of Spam"
Episode Synopsis
Starting on the First of this Month (February 2024), the largest email providers require you make some changes if you want your bulk emails to get delivered to their servers:
Some of these changes are:
- Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email
- Sending these emails from your own website address - not gmail.com or yahoo.com
- Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC - these are all explained)
- Ensuring that less than 3 people report you as spam out of every 1000 emails you send (0.3% spam rate)!
This episode explains these changes in the simplest terms, why they are important and how you can implement them.
Gmail Announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/
Yahoo Announcement: https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam
Google Postmaster tools
https://gmail.com/postmaster/
One Click Unsubscribe
Include both of these headers in outgoing messages:
List-Unsubscribe-Post: List-Unsubscribe=One-Click
List-Unsubscribe: <https://example.com/unsubscribe/example>
When a recipient unsubscribes using one-click, you receive this POST request:
POST /unsubscribe/example HTTP/1.1
Host: example.com
Content-Type: application/x-www-form-urlencoded
Content-Length: 26
List-Unsubscribe=One-Click
Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530
Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.
Tech your Business is brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.
The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age.
But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand.
With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth.
Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest.
Just sign up to our waitlist at techyourbusinesspodcast.com/waitlist Let's explore the power of technology together.
Some of these changes are:
- Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email
- Sending these emails from your own website address - not gmail.com or yahoo.com
- Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC - these are all explained)
- Ensuring that less than 3 people report you as spam out of every 1000 emails you send (0.3% spam rate)!
This episode explains these changes in the simplest terms, why they are important and how you can implement them.
Gmail Announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/
Yahoo Announcement: https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam
Google Postmaster tools
https://gmail.com/postmaster/
One Click Unsubscribe
Include both of these headers in outgoing messages:
List-Unsubscribe-Post: List-Unsubscribe=One-Click
List-Unsubscribe: <https://example.com/unsubscribe/example>
When a recipient unsubscribes using one-click, you receive this POST request:
POST /unsubscribe/example HTTP/1.1
Host: example.com
Content-Type: application/x-www-form-urlencoded
Content-Length: 26
List-Unsubscribe=One-Click
Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530
Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.
Tech your Business is brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.
The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age.
But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand.
With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth.
Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest.
Just sign up to our waitlist at techyourbusinesspodcast.com/waitlist Let's explore the power of technology together.
In God we trust