Send us a textWhat does it take to build a thriving tourism hub in a small, heritage-rich community? Join our conversation with Mark Shore, CEO of Visit Bath County, Virginia, as he unveils the unique journey of establishing a Destination Marketing Organization (DMO) in a town of just 4,200 people. Learn about the pivotal role of the historical Omni Homestead Resort, currently revitalized with a $170 million renovation, and its significance to Bath County's tourism landscape. Mark discusses fostering local support, highlighting the economic impact of tourism, and the intricate dance of balancing heritage with modern tourism demands.We also explores the critical aspect of community engagement and the transformation of the visitor center into a vibrant community hub. Hear about innovative strategies like integrating local artists and the growing appeal of wellness tourism through the Warm Springs Pools. We delve into the importance of industry collaboration, the evolving nature of digital marketing, and transparent communication with community stakeholders. This episode is loaded with valuable insights and practical strategies for anyone interested in the intricacies of destination marketing and community-driven tourism development. Don't miss out on this enlightening conversation!-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV--Follow Us on Social!LinkedIn https://www.linkedin.com/company/destinationinnovateFacebook https://www.facebook.com/destinationinnovateInstagram https://www.instagram.com/destinationinnovate--Have a topic you want us to cover? Want to be a guest? Let us know! https://destinationinnovate.com/contact/

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