Send us a textWelcome to a journey into the heart of destination marketing with industry trailblazer Josh Collins. Discover the art of captivating travelers through owned media channels, the unsung heroes in the rise and ebb of platforms like TikTok. As we unpack the PESO model, you'll learn why a solid foundation in owned media isn't just a good practice; it's essential for the resilience and consistency of your brand's message. You won't want to miss our deep dive into how balancing presence on popular platforms with strategic investment in controlled channels can future-proof your destination's marketing efforts.Email marketing may sound like a blast from the past, but prepare to be surprised. Josh Collins and I reminisce about campaign successes, offering actionable insights into nurturing your email list, avoiding the snares of co-registration lists, and the power of personalization. This chapter is all about leveraging timeless tools in innovative ways to foster growth, even when your budget doesn't stretch to the flashy new digital trends.Finally, let's talk strategy and the future of travel. We'll show you how to tailor your destination's allure to varied audiences through technologies that bridge language barriers and enrich user experiences. With a peek at travel trends on the rise, like the growing appeal of multi-generational trips and the impact of personal referrals, you'll understand the importance of a growth mindset in this ever-evolving industry. Josh's insights, mixed with a dash of unconventional thinking, just might inspire your next groundbreaking marketing move. So, join us as we explore these exciting opportunities, and let's shape the future of travel together! Connect with Josh and stay in the loop on his Organic Growth Machine on LinkedIn!-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV--Follow Us on Social!LinkedIn https://www.linkedin.com/company/destinationinnovateFacebook https://www.facebook.com/destinationinnovateInstagram https://www.instagram.com/destinationinnovate--Have a topic you want us to cover? Want to be a guest? Let us know! https://destinationinnovate.com/contact/

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