Why building a forward looking data strategy is as much about knowing where you've been.

Tech Talks
26/03/2021 35 min

Listen "Why building a forward looking data strategy is as much about knowing where you've been."

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Episode Synopsis

Today we're chatting to Phil Bird, Founder and Executive Director of Perfect Channel. Perfect Channel creates intelligent, enterprise-level auction and trading technology solutions, responsible for $11 billion in GMV transacted on their platforms since inception. We're exploring how the market is evolving, and the challenges their customers are describing.

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