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Listen "AI Isn’t the Strategy—It’s the Signal: Rethinking Brand for the Intelligent Era"
Episode Synopsis
In this episode recorded at Web Summit Rio, David Savage speaks with Melissa Jackson Parsey, SVP Global Managing Partner at R/GA, about how brands can stay relevant in a world shaped by AI-driven behaviours. Melissa shares how the agency’s creative strategy has evolved from legacy media to machine learning, the value of cross-industry thinking, and why experimentation has given way to implementation. As R/GA becomes an independent entity for the first time in 22 years, Melissa also discusses how agility, partnerships, and cultural nuance will define the next era of brand leadership.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.comThe music on Tech Talks is created by London artist Lemzi: www.lemzi.com
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