ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe"
Episode Synopsis
Do you want to know more about how to break through the noise with the help of website personalization and targeted B2B content?
In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo.
In the episode Kirsty shares insights around...
💡 The challenges of website personalization.
💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy.
💡 How to attract your ultimate end customer with targeted content in a world with more competitive channels being a part of their buying and decision-making process.
💡 Biggest dos and don’ts when it comes to website personalization and gives her take on why she thinks it’s key in B2B marketing to break through the noise.
Listen to the full episode to get all the insights!
If you want to know more or get in touch with Kirsty, you'll find more information in the links below:
https://www.linkedin.com/in/kirstydawe/
https://www.webeo.com/about-us/
In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo.
In the episode Kirsty shares insights around...
💡 The challenges of website personalization.
💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy.
💡 How to attract your ultimate end customer with targeted content in a world with more competitive channels being a part of their buying and decision-making process.
💡 Biggest dos and don’ts when it comes to website personalization and gives her take on why she thinks it’s key in B2B marketing to break through the noise.
Listen to the full episode to get all the insights!
If you want to know more or get in touch with Kirsty, you'll find more information in the links below:
https://www.linkedin.com/in/kirstydawe/
https://www.webeo.com/about-us/
More episodes of the podcast Tech Marketing Trends
Generative AI - Dr. Cindy Gordon
26/03/2025
Innovative Outbound Marketing Strategies and the Power of Personalization with Clay - Mark Colgan
19/03/2025
Perception Economics – How businesses can shape customer perception to drive success - Shira Abel
05/03/2025
How B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David Priemer
26/02/2025
GTM Benchmarks That Matter - Aligning Revenue Attribution for B2B Growth - Steffen Hedebrandt
05/02/2025
Sell Without Selling Out - Andy Paul
15/01/2025
In God we trust