An ecopreneur by passion and a professional engineer, Surabhi Shah is responsible for Carragreen's marketing, finances, and product manufacturing. She is passionate about yoga and design. The mother-in-law and daughter-in-law team are known for shattering social norms and are on a mission to offer customised, biodegradable, non-toxic, and eco-friendly products at reasonable prices.

She established Carragreen in 2018, an eco-friendly startup based in Indore that specialises in biodegradable stationery and packaging options. Pens, pencils, seed paper diaries, and monthly calendars are all part of the product line. Additionally, it offers perforated biodegradable boxes that can be used to pack and transport food items and change into plates and spoons as needed. Wooden spoons called Carraspoons are a popular item. They work to make the planet Earth greener, cleaner, and healthier with their products.

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