James Baldwin from Raptive, a strategic partner and sponsor of Tastemaker Conference, joined the Tastemaker team to discuss their industry-leading ad management platform and business solutions. James is the SVP of the Creator Performance and Technical Support Teams at Raptive, and the conversation covered the evolving nature of content creation, the importance of optimizing ad layouts, and the impact of privacy regulations on digital advertising. Listen now, and be sure to book 1:1 appointments with the Raptive team at Tastemaker Conference 2025 in the Whova app!

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