Today we chat with Ty Haney, founder of Outdoor Voices and now Try Your Best (TYB), a community rewards platform for brands and fans to connect and grow together, and Joggy, a clean, planet-based energy drink.TYB here: tyb.xyz00:00 Sports fan culture and suffering02:36 The Big Dig and its impact on Bostonians05:39 Gen-Z has regrets10:42 Introducing Ty Haney and her ventures14:46 TYB and the gamification of community building16:58 Transitioning from physical and digital startups25:19 Why Web3?26:54 Evolving the Web3 onboarding process29:52 The role of exclusivity in a community36:33 The importance of data in brand engagement38:50 Revenue models and brand partnerships39:46 The demographics of TYB users40:43 The evolving status of a Paris Hilton collectible45:45 Becoming a valued community member48:41 Maintaining exclusivity as a community grows52:32 Founder Mode reactions58:26 Mistakes made and lessons learned

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