This week Daisy and Francis are joined by Trey Taylor, Gen Z consumer expert who has recently pivoted into the world of fragrances and just launched their perfume brand Serviette.Trey Taylor: https://x.com/treytylorServiette: https://serviette.nyc/pages/about?srsltid=AfmBOorQMQdp9fVeRd_vV-aXXIsRid3t8o2z9NL0ZZU19-3ZWsdFridM00:00 Introducing Trey and Serviette00:55 The symbiotic relationship between oral and written culture04:00 Serviette launch party09:08 The art and struggle of perfume creation14:07 The monopolization of fragrance22:16 Bartering and trading culture with the fragrance world25:23 The role of contrast in color and scent31:13 Selling a lifestyle: Marketing an aspiration39:10 Taste is defined by perception, not possession45:34 The challenges of online perfume shopping54:45 Using taste to create something valuableOur intro song, Night Life, is written by Nakisso Peralta and performed by Chillers.

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