Hans-Peter “Hape” Siefen talks about building an international brand with a loyal customer base, the role of marketing and sales in organic growth and how Jim Collins has shaped their company. He also reveals some amazing moments with Jack Welch and Arnold Schwarzenegger.See the episode notes:https://www.petrikajander.com/hape/.Guest bioHape is a sales boy who turned into an entrepreneur. He is a family guy who enjoys spending time in nature and on the lakes of Finland. Hape founded Nordic Business Group 11 years ago with his business partner, Jyri LIndén, whom he met at a university lecture. His professional passion is in inspiring and educating people about business and leadership - and also in building a thrilling business himself.--------------Podcast website: https://www.petrikajander.com/talkswithpetri/Subscribe: Apple iTunes (Podcasts)Spotify.Follow on Twitter for updates.Please consider leaving a short review on Apple Podcasts or send this episode to your friends. You can also send suggestions.

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