Ep #125 Meryl Snow - Turning Features Into Benefits

07/04/2021 26 min
Ep #125 Meryl Snow - Turning Features Into Benefits

Listen "Ep #125 Meryl Snow - Turning Features Into Benefits"

Episode Synopsis

I wake up every morning with a big smile on my face because my clients are crushing it. They’re using what I teach them to reach their goals and increase sales within a matter of weeks (often even days) with laser-focused training techniques.A business’ brand relies on great quality products and services, but getting your features and benefits confused can make even the most promising sales fall flat. While features are expected, benefits are truly what seal the deal. Meryl will shed light on why features TELL whereas benefits SELL, providing actionable strategies for introducing benefits to a sales discussion and training your team to provide a consistent brand experience with every prospective client. She’s also got plenty of real-world examples to illuminate the subtle differences between features and benefits.Connect with Meryl:https://www.linkedin.com/in/merylsnow1Websites:https://merylsnow.com (Company Website)https://trianglemethodtraining.com (Company Website)https://feastivitiesevents.com (Company Website)Email: [email protected]: @MerylSnowsDid you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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