With today’s new economic reality, many businesses are facing some of the biggest challenges in their lifetime as they struggle to survive, let alone thrive in this health and financial crisis.Customers are tightening up their wallets as they are preparing for the unknown, but that doesn’t mean that they’ve totally stopped spending money buying things. And if your business is still open but you’re seeing sales drop down to near-zero level, then that just means that they are spending their money at other businesses except yours. If this sounds familiar for a business owner, why is it that consumers are choosing to buy from their competitors over them?One of the biggest reasons comes down to a new but proven way of marketing, called neuromarketing. In these strange times, consumer behaviour has changed dramatically where a lot of their buying behaviours are subconsciously influenced by their primal brain, which can influence up to 95% of a customer’s buy decision.Right now, the primal brain of consumers is in a hyper state filled with anxiety, uncertainty, fear, and feelings of loss of control in their everyday lives. So, businesses that understand their consumers on this primal emotional level can successfully position their brand as the “emotional state reliever” to eliminate these heightened feelings of turbulence inside of consumers to help them regain a sense of control back in their lives when they buy and experience the products and services offered by these brands who take a neuromarketing approach to bring calmness and certainty back into the lives of their consumers.We can certainly go more into exactly how business can do this from a neuromarketing perspective if you are interested in learning more.As the health and economic crisis ushered in a new era of consumer behaviour, businesses now must also adapt to this new economic reality that involves understanding their consumers much deeper on a primal brain level to identify the subconscious drivers that truly influence their decisions to buy from your business over your competitors in this new market.More recently, I’ve also appeared on numerous podcasts to talk about how businesses today must adjust their marketing to successfully appeal to the new consumer behaviours created by the pandemic to win their hard-earned dollars using neuromarketing.Felix Cao is the Founder of Happy Buying Brain: With a focus on Did you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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