What if everything you thought you knew about branding was wrong?In this episode of Talking with the Experts, Rose Davidson speaks with global marketing strategist Ethan Decker, a renowned expert in brand science and advertising effectiveness. Ethan unpacks decades of research into how brands actually grow — and challenges the outdated advice still circulating in marketing circles today.With 50 years of marketing science at his fingertips, Ethan introduces us to the Laws & Levers of Brand Science. These principles aren’t based on fads or hunches — they’re backed by data and have stood the test of time. From brand salience to mental availability, Ethan explains how to apply these levers in practical ways, helping business owners and marketing professionals make smarter, more strategic decisions.You’ll hear how to bust the biggest branding myths, build customer loyalty, and create campaigns that convert without the fluff. This isn’t guesswork — it’s science that scales.Whether you’re a solo entrepreneur or part of a large marketing team, this episode will give you the tools to grow confidently, communicate clearly, and compete effectively.🎧 Tune in now to upgrade your marketing game.🎯 THREE Key Takeaways:Marketing Myths Busted – Learn which common marketing beliefs are false and how they hinder brand growth.Laws of Brand Science – Discover the evidence-based principles that every successful marketer should use.Practical Levers for Growth – Gain actionable strategies to apply brand science and scale your business with confidence.✨ CONNECT WITH ETHANFacebook: https://www.facebook.com/AppliedBrandScience/LinkedIn: https://www.linkedin.com/in/ehdecker/Website: https://appliedbrandscience.com/▼ ▼Did you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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