On this episode of Talking with the Experts, host Rose Davidson welcomes Fiona Lucas, a social media and online community strategist. Fiona discusses the evolution of marketing and her chapter in a marketing book, emphasizing the power of community in increasing customer loyalty and brand advocacy. She shares insights on building solid reputations through social media management and reputation risk mitigation. The conversation explores the importance of setting clear goals, humanizing marketing, and prioritizing the customer. Fiona also highlights the need to be cautious when using AI in marketing and managing online reputations. The episode dives into the steps of building a community, the role of a community manager, and the value of networking within the community. Listeners will understand how to balance freedom and control within a community, establish rules and structure, and handle disruptive individuals. Join us as Fiona Lucas shares her expertise in creating solid and thriving communities in marketing.Connect with Fiona:https://filucas.onlinehttps://irespectonline.comLinkedIn: https://www.linkedin.com/in/fionalucas/Twitter: Https://twitter.com/irespectonlineInstagram: https://instagram.com/irespectonlinefacebook: https://facebook.com/filucas.onlineFacebook:https://facebook.com/irespectonline PROMOTION:TMAMBE-front-cover-only-no-bleed.png▼ ▼You can connect with/follow Talking with the Experts: Make a booking:https://bit.ly/3Ctir97Website:https://talkingwiththeexperts.com/LinkedIn:Rose Davidson: https://www.linkedin.com/in/rose-davidson/ Talking with the Experts: https://www.linkedin.com/company/talkingwiththeexperts/Facebook Page: [Rose Davidson]https://www.facebook.com/rosedavidsonaustralia/Instagram:https://www.instagram.com/rosedavidson_australia/SoundCloud: [Follow]https://soundcloud.com/talking-with-the-expertsYouTube: [Subscribe]https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ#business #entrepreneur #marketing #businessstrategy #entrepreneurship #leadership #finance #startups #strategy #productivityDid you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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