“Why do they buy? Michael is a consumer behaviour expert who can help you to understand what drives your customers.”Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having and Being -- the most widely used book on the subject in the world. Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behaviour, marketing and retailing. His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today and Adweek. His newest book, The New Chameleons: Connecting with Consumers Who Defy Categorization, was published globally by Kogan Page in February 2021.As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A.), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”connect with Michael:https://www.michaelsolomon.com https://www.youtube.com/watch?v=M6exUUB0H4o https://www.linkedin.com/in/michaelsolomon/▼ ▼You can connect with/follow me: Buy me a Coffee:buymeacoff.ee/rosesdavidsonBecome a patronhttps://www.patreon.com/talkingwiththeexperts Leave a Google review:https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on Podchaser:https://www.podchaser.com/podcasts/talking-with-the-experts-1491692Email:[email protected]:https://rose-davidson.comLinkedIn:https://www.linkedin.com/in/rose-davidson/ https://www.linkedin.com/company/talkingwiththeexperts/Facebook Page: [Talking with the Experts]https://www.facebook.com/talkingwiththeexpertsvodcastInstagram:https://www.instagram.com/talking_with_the_expertsYouTube:https://www.youtube.com/channel/UCkM5n5QJhnNAmDid you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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