It's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be.In this episode we cover:- The type of (easy) content Nic finds works best- The secret he has to email marketing- The content that just doesn't work any more in the real estate spaceAnd much more!To connect with Nic on social media:Follow on Instagram: https://www.instagram.com/nic_fren/Follow on TikTok: https://www.tiktok.com/@nic_frenFollow Bespoke Media on Facebook: https://www.facebook.com/profile.php?id=100063648187112Connect on LinkedIn: https://www.linkedin.com/in/nic-fren-b1125954/And to connect with Ellen and the ContentCollab team:Follow Ellen on Instagram: https://www.instagram.com/ellen_bathgate/Follow Ellen on Facebook: https://www.facebook.com/EllenBathgateAU/Follow ContentCollab on LinkedIn: https://www.linkedin.com/company/content-collab-auConnect with Ellen on LinkedIn: https://www.linkedin.com/in/ellen-bathgate/Podcast Episode TimestampsIntroduction to the Episode (00:00:00)  Ellen welcomes Nick Friend and introduces the focus on content marketing strategies.Nick's Viral Content Experience (00:00:33)  Nick shares how a rant at the airport went viral and generated business.Authenticity in Content (00:01:38)  Discussion on the effectiveness of raw, off-the-cuff content versus planned posts.Nick's Background (00:02:12)  Nick introduces himself and discusses his journey in real estate and content marketing.Evolution of Content Strategy (00:03:10)  Nick reflects on how his content marketing strategies have changed over seven years.Content Creation Process (00:05:04)  Nick explains his spontaneous content creation style and minimal planning.Pressure to Create Content (00:06:07)  Discussion on the pressure of content creation and Nick's approach to managing it.Unexpected Content Performance (00:07:29)  Nick talks about content that underperformed despite high expectations.Repurposing Successful Content (00:08:41)  Nick shares strategies for reusing successful content across platforms.Email as a Key Channel (00:09:54)  Nick reveals that email is his most effective content distribution channel.Using AI for Subject Lines (00:11:21)  Discussion on leveraging AI tools like ChatGPT for crafting catchy email subject lines.Tech Tools for Content Creation (00:17:44)  Nick lists his favorite apps and tools that simplify content creation.Bulk Uploading in Canva (00:19:05)  Nick explains how to use Canva's bulk upload feature for efficient content production.Final Thoughts on Content Style (00:20:26)  Nick expresses his preference for video content as his primary style moving forward.The Power of Video in Marketing (00:20:42)  Nick discusses how video connects people and equates views to phone calls.Engaging with Followers (00:21:14)  Nick emphasizes that success in real estate can come from connecting with a small follower base.Intimacy with Low Follower Counts (00:21:43)  Ellen believes fewer followers lead to stronger connections and more meaningful interactions.Nurturing Existing Followers (00:22:11)  Nick shares the importance of responding to followers and maintaining relationships over chasing numbers.Closing Remarks and Social Media Links (00:22:58)  Ellen wraps up the conversation, inviting listeners to connect with Nick on social media.

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