ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "27: Silly Season (empaneling Steve Smallman)"
Episode Synopsis
Steve is the founder of a well established creative agency called fifteen4. Daniel used to work there! We asked Steve about how you do planning (especially with subcontractors) when you have lumpy sales cycles, and no predictable sales process. But he ended up giving us some free consulting on branding, positioning, and strategy for the target customers we want.
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