This week, Mackenzie and Ben delve into the latest developments in the social media landscape, and the importance of messaging across platforms! They discuss the future of advertising in messaging apps and emphasize the need for brands to adapt to changing user behaviors and the significance of direct communication with audiences!00:00 Navigating the Social Media Landscape02:50 TikTok's New Features and User Engagement06:05 The Messaging Wars: TikTok vs. Instagram09:02 Threads and the Rise of Alternative Platforms12:03 The Importance of Messaging in Marketing14:55 User-Generated Content and Brand Engagement17:56 Pinterest's Growing Influence in Marketing21:04 The Future of Advertising in Messaging AppsTry out Iris, our AI social media manager today for FREE!Follow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorAbout FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

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