In this episode of Talk FS, host Ryan Venner is joined by Serena Smith, an inspiring mortgage adviser who built her self-employed business during lockdown — and hasn’t looked back since.
💬 Serena shares:
- Why she left her employed role to go self-employed
- The emotional and financial challenges of starting from scratch
- How she balances business and being a mum
- Her smart use of social media to attract clients
- Why she charges fees — and how it filters serious enquiries
- The power of personal branding in financial services
Whether you’re an aspiring mortgage adviser, self-employed professional, or just curious about how to build a business that works around your life — this episode is packed with practical takeaways and honest insight.
00:10 - Intro
01:00 - The leap to self-employment
5:15 - Navigating the challenges of self-employment
9:35 - The ups and downs of being self-employed
13:50 - Finding balance as a parent and business owner
19:15 - Understanding client misconceptions
21:35 - Building trust through personal connection
23:45 - Evolving business practices for efficiency
26:05 - Navigating the emotional challenges in mortgages
30:35 - The impact of social media on business growth
34:15 - How does self-employment influence your approach to social media?
38:55 - Outro 🎧 Listen now to learn how to set boundaries, build trust, and win loyal clients without buying leads.
📍 Guest: Serena Smith
🔗 https://mortgageswithserena.com/
YouTube Video: https://youtu.be/9sAK7X2aZAE 
👉 Subscribe for more conversations on self-employment, finance, and growing your business the right way.
 
#MortgageBroker #SelfEmployedLife #FinancialServices #TalkFS #WomenInFinance #MortgageMarketing #SocialMediaMarketing #businessgrowth

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