Guest: Sean Callihan, Partner Manager at CommerceRecording Location: E-commerce Forum, MinneapolisEpisode Timestamps[00:00 - 01:51] Introduction and Commerce RebrandSean's background: 6 years at Commerce, 6 years in agenciesWhy BigCommerce became CommerceThree-product strategy: BigCommerce, Feedonomics, Makeswift[01:51 - 03:51] Commerce Product PortfolioFeedonomics: Platform-agnostic feed management and data optimizationMakeswift: Low-code, no-code page builder demonstrationHow products work together or independently[03:51 - 06:04] B2B Strategy and Market PositionB2B Edition as a company pillarInvestment in B2B product development and go-to-market teamsDedicated B2C and B2B teams serving different markets[06:04 - 08:10] Open SaaS Platform AdvantagesIntegration with legacy systems without rip-and-replaceImportance for B2B distributors and manufacturersExtensibility and ecosystem approach[08:10 - 12:07] AI and Agentic CommerceFeedonomics as a data platform advantagePartnerships with OpenAI and PerplexityAI data readiness for merchant discoveryProduct data enrichment from multiple sources[12:07 - 13:55] Makeswift Integration RoadmapReplacing native BigCommerce page builderBenefits for marketers and developersLow-code, no-code functionality[13:55 - 15:01] E-commerce Forum ExperienceFour years attending in person, plus virtualInclusive Midwest ecosystem approachValue of partner and merchant connectionsKey Topics: Commerce rebrand, B2B ecommerce, AI readiness, data optimization, Feedonomics, Makeswift, open SaaS, product discovery

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