Most Leaders Fail on LinkedIn—Here’s How to Fix It by Dean Seddon {Ep. 70}

05/03/2025 48 min
Most Leaders Fail on LinkedIn—Here’s How to Fix It by Dean Seddon {Ep. 70}

Listen "Most Leaders Fail on LinkedIn—Here’s How to Fix It by Dean Seddon {Ep. 70}"

Episode Synopsis

Most Leaders Fail on LinkedIn. Are You One of Them?

What if LinkedIn could be your most powerful tool for growth—
but you're using it all wrong?

I sat down with Dean Seddon, CEO of MAVERRIK®—a leader in social selling—to break down why most leaders and sales professionals struggle to stand out.

The biggest LinkedIn mistakes?
❌ Blending in instead of leading.
❌ Posting without a strategy.
❌ Failing to turn attention into action.

In this episode, we uncover:
✅ The exact LinkedIn strategies that drive authority, engagement, and sales.
✅ The #1 profile tweak that attracts top clients and talent.
✅ How AI is reshaping social selling—and the tools you should be using now.

Key Questions Answered:
-What are the 3 must-know content strategies for leaders?
-Which AI tool is transforming social selling?
-How do you establish yourself as a thought leader on LinkedIn?

Plus: The #1 LinkedIn mistake that could be costing you business!
Bonus Resource: As mentioned by Dean; create funky images for LinkedIn: https://ideogram.ai/

Leaders & Sales Professionals: If you're serious about using LinkedIn to win clients and influence, this episode is your shortcut to success.

Follow Our Guest, Dean Seddon:
LinkedIn: https://www.linkedin.com/in/therealdealdean/
Email: [email protected]
Podcast: "Mindset, Marketing & Money with Dean Seddon": https://open.spotify.com/episode/0eKzGyRfroa1yQYoKYGpiD?si=ANctuW1qQF-JRgSPL1Y0JA

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Until next time, keep evolving and learning.

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