In this episode, I’m joined by Samantha MacKinnon (aka Strategy by Sam), an operations strategist who wears many hats: fixer, planner, and big-picture thinker.We dive into the world of CEO Days and why they’re so much more than vision boarding and big dreams. Sam makes the case for bringing data into the room and shows us how tracking the right numbers can unlock more clarity and time freedom.We also get into:The emotional labor that comes with supporting founders (and why it matters)Why data isn’t about spreadsheets, but about making aligned decisionsThe 5 revenue gaps to watch for if you want to see quick winsSimple automations and micro-shifts that create more breathing roomHow time freedom really is possible when you pair strategy with systemsIf you’ve ever rolled your eyes at metrics or felt like data was too dry for your creative business, this episode will give you a fresh, human perspective.Connect with Samantha MacKinnonWeb: https://samanthamackinnon.com/Instagram: https://www.instagram.com/strategybysam/In this episode: https://samanthamackinnon.com/fixr-seriesWant more like this? Join my list for behind-the-scenes notes + new episode drops: https://willowandjax.myflodesk.com/margins

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