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Listen "Marketing Analytics to Drive Customer Centricity"
Episode Synopsis
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust.
Roger discusses:
- What is customer centricity and why is it important?
- How can marketing analytics build, encourage, and drive a customer centric mindset and culture?
- What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
Roger discusses:
- What is customer centricity and why is it important?
- How can marketing analytics build, encourage, and drive a customer centric mindset and culture?
- What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
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