I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this! Secret #1: Take your customers on a journeySecret #2: Help people become part of the stories they loveSecret #3: Put customers in the storyline — it's powerfulSecret #4: Customer experience gives you a competitive edgeSecret #5: Positive personalized experiences create loyal customers for lifeSecret #6: Successful companies are investing in improving experienceSecret #7: Customers will pay a premium for experienceSecret #8: Tech enables unique and personalized forms of human connectionSecret #9: One moment impacts relationships foreverSecret #10: Use your talents to help others develop theirsSecret #11: Diverse teams outperform in revenue and profitsSecret #12: Help people become the very best they can becomeSecret #13: To change culture, first look at your own interactions YOUR INPUT, FEEDBACK AND IDEASThanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this podcast so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock). LINKS MENTIONED IN THIS EPISODETaco Stop #13: Rico Cocina SLC, UtahWebsiteBrandlessWebsiteInstagram  FacebookWomen Tech Council WebsiteCyndi TetroInstagramLinkedInFacebookScott PorterLinkedIn​Search for the Perfect TacoInstagramYouTube​LinkedInWebsite ABOUT TACOINCIDENCEThis is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.

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