When Barie Carmichael and her co-author the late James Rubin wrote "Reset" just two years ago, corporate trust was at an all time low. Consumers' access to information about the companies they buy from and work for was at an all time high, the expectations of stakeholders growing rapidly. That trend has only been exacerbated with the onset of the #MeToo movement, COVID-19, and the recent protests surrounding racial injustices. How can companies respond to a public who doesn't trust them and how do you "get it right" socially in today's ever-changing environment?

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