In this episode of the podcast I speak with Ed Axe, the founder of an AI Automation Agency who used Synthflow to call 150,000 leads for a client.SummaryIn this conversation, Tom and Ed Axe discuss the transformative role of AI in sales automation, particularly through the use of voice agents. Ed shares his extensive experience in building automation systems and highlights a successful case study involving a large-scale calling campaign. They explore the intricacies of workflow design, the importance of multi-channel communication, and the challenges faced in scaling up calling campaigns. The discussion also touches on client engagement strategies, GDPR compliance, and the future of AI voice technology.TakeawaysAI agents can significantly enhance sales processes.Automation can save time and increase efficiency.A multi-channel approach improves lead engagement.Custom API calls provide flexibility in automation.Testing different setups is essential for success.SMS reminders can boost call pickup rates.AI can analyze call transcripts for better insights.Voice selection can impact the effectiveness of calls.Clarity in prompts is crucial for AI performance.Follow-up calls are important for nurturing leads.Chapters00:00 Introduction and Context02:07 AI in Sales Automation05:07 Ed Axe's Background and Experience07:33 The Pool Services Use Case10:19 Workflow and Integration Details12:49 Scaling Up Calling Campaigns15:50 Multi-Channel Approach and SMS Strategies18:20 Advanced Automation Techniques21:01 Market Opportunities in Brazil and Beyond23:59 Structuring Client Deals and Project Types27:16 Pricing Models and Client Management30:58 Conversion Rates and Cold Lead Strategies34:32 Handling Background Noise in Calls35:56 Voice Selection and Campaign Outcomes36:42 Prompting Techniques for Effective Communication38:50 Balancing Script Flexibility and Structure40:52 The Importance of Sentence Length in Scripts42:28 Managing Call Redirections and Follow-Ups44:29 Enhancing Call Experience in Voice AI46:04 Custom Actions and Integration Flexibility

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