"You can't move a building. So you're stuck with a location. Whether it's a great location or a poor location; you're stuck with it as a marketer." — Max Steinman   In this episode of Sync or Swim, Max Steinman, VP of Sales at Rentsync joins Mitch Fanning to discuss best practices for optimizing Net Operating Income (NOI) for new real estate developments.   What we talked about:   The 4 lease up success indicators  How to optimize yield from each real estate development Benefits of starting your lease up marketing program early    Check out the podcast on Apple, Spotify, or on our website.

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