In this episode of Swing that Gig!, host Martin Lindeskog explores the shifting landscape of LinkedIn’s podcast network. Launched three years ago, LinkedIn's foray into audio content appears to be downsizing or shifting strategy, as suggested by analyses in Podnews. Martin dives into reasons behind the change, such as LinkedIn's collaboration with iHeartRadio, the role of YAP Media absorbing successful shows, and the overarching goals in monetizing through new user acquisition or premium membership. Martin also reflects on how this mirrors trends in podcast networks like Wondery and discusses the potential of hyper-local, niche podcasting.Show notes with links to articles, blog posts, products and services:LinkedIn launches podcast network (2022)LinkedIn Podcast Network pagePodnewsMemo: Amazon breaks up its podcast studio and lays off over 100 - Business InsiderPluck the Day podcast on Podhome.fmList of new, modern podcast applications on Podcast IndexVEO (Value Each Other)YAP MediaLinkedIn debuts its own podcast network - TechCrunch, February 23, 20225 by 5PodmeSchibsted Media follows through on the acquisition plan for PodmeOmni: For the new generation of news readersPodme: Your go-to place for quality podcastsPodcasting 2.0 podcastList of publishers (podcast networks) on TrueFans.fmHow to create your podcast network - Captivate.fmPG Tips tea brand - WikipediaEpisode 12 (13 minutes) was recorded with Alitu's recording feature. Martin did the editing and post-production with the podcast maker, Alitu. The transcript and chapters are generated by Alitu.

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