In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career.He discusses the importance of adaptability, the impact of diverse experiences on leadership, and the significance of sustainability in business.James emphasizes the value of understanding consumer needs and the role of e-commerce in modern retail.He reflects on his leadership style, the challenges of scaling a business, and his vision for the future, including potential acquisitions and a commitment to really building out the circular economy.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

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