In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business model, and ensuring you always hire people that are smarter than yourself. Simon further reflects on the importance that emotional intelligence has played in his leadership style and the need to always embrace change.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

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