Clark Butcher will be the first to tell you he is addicted to endurance athletics. He started running age 7, completed his first half marathon at 11 and discovered triathlons at 14, where he naturally excelled in cycling. By 16, Clark was competing in the Junior World Cup in Canada, National Championships and pro-caliber events throughout the US. This culminated in 2002, when Butcher spent a summer racing throughout Europe with the German National Team. Clark founded Victory Bicycle Studio in Memphis in 2010 and has grown it from a part-time project to a national industry leader in bicycle retail. Victory is to bike shops what the Apple Store is to electronics. And his "Couch to 50" program has changed the way a community finds both fitness and friendship on a bicycle. One of his many satisfied customers said it best, "No matter what you do, every time he gives some information, something sticks that didn’t stick before.”Couch to 50 video!Have a Swan Dive to share? Text us!We are always looking for Swan Dive Stories to share so hit us up, send an e mail to Ron: [email protected] or Stu: [email protected]

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