In this Sustainable Ambassador Podcast episode, we chat with Paul Shapiro on the transformative power of plant-based products in replacing animal proteins, and the key lessons he has taken away from from recent market shifts in the plant-based sector. Lessons that should be a goldmine for anyone developing a 'sustainable' product or brand.About PaulPaul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World (published by Simon & Schuster's Gallery Books in 2018, with an updated paperback edition forthcoming in April 2024). He's also the CEO of The Better Meat Co., a five-time TEDx speaker (2023 talk here!), the host of the Business for Good Podcast, and a long-time leader in food sustainability. In 2023, he was named as a Most Admired CEO by the Sacramento Business Journal.The company Paul co-founded and runs, The Better Meat Co., uses fermentation to turn microbes into meat within hours, creating a far more sustainable and humane method of satisfying our “meat tooth” than raising and slaughtering animals for food. Follow PaulWebsite: https://www.paul-shapiro.com/LinkedIn: https://www.linkedin.com/in/paul-shapiro-6a9aa282/Twitter: https://twitter.com/PaulHShapiroFacebook: https://www.facebook.com/paulshapiro/About Collective ResponsibilityBased in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.Our mission is to:– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).– Develop organizational capacity with the aim to help create stable and profitable enterprises.Follow Us:Website: http://www.coresponsibility.comFacebook: https://www.facebook.com/CollectiveRe...LinkedIn: https://www.linkedin.com/company/coll...WeChat: http://www.coresponsibility.com/wechat/Contact Us:[email protected] Hosted on Acast. See acast.com/privacy for more information.

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