In today's episode, we sit down with Izzie Kalaja, the Director of Operations and ESG (Environment, Sustainability and Governance) from Frankie4, the contemporary comfort footwear brand changing how women experience shoes. We talk about how the brand is blending style and support, and Izzie shares her journey from consulting into a dedicated sustainability role within the company.We get into the realities of building a business that’s both responsible and viable—what it really looks like to make thoughtful choices around materials, transparency, and communication in the fashion world. We also chat about personal style, how fashion trends are evolving, and why platforms like Substack and long-form content are starting to feel more appealing.Discover more about Frankie4 here: https://frankie4.com/Find Frankie4 on IG here: https://www.instagram.com/frankie4footwear/ or at @frankie4footwear Chapters00:00 Early Morning Vibes and Coffee Culture03:06 Introducing Frankie Four: A New Era in Footwear06:01 The Comfort Revolution: Customizable Footbeds08:57 Sustainability at Frankie Four: A Core Value12:04 Izzie's Career Journey: From Consulting to Sustainability18:14 Balancing Business and Responsibility21:02 Consumer Awareness: Understanding Sustainable Practices27:09 The Language of Responsibility vs. Sustainability39:50 Navigating Brand Complexity and Consumer Trust41:55 Transparency in Brand Communication45:56 Sustainable Footwear: Lifespan and Recycling48:03 Fashion Trends and Personal Style55:55 Engaging with Sustainable ContentJoin this channel to get access to perks:https://www.youtube.com/channel/UCbcJYVNEjjhXRdCKZ7i6itw/joinCONTACT US: [email protected] HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempoIf you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo-----------------CONTACT US: [email protected] OUR PATREON: https://www.patreon.com/SustainThisPodcast SIGNE HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempo If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

Ver todos los episodios