ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Customer Loyalty Programs: What Works, and What Doesn't"
Episode Synopsis
Do modern-day retail customer-loyalty programs really make for loyal customers? The loyalty program is a tried and true maneuver to keep shoppers from straying to rival retailers. In its original manifestation, though, it was largely a means of mining information about customers, who were otherwise anonymous in the brick-and-mortar world.
More episodes of the podcast Supply Chain Planning & Optimization
Why Logistics Must Embrace A.I. Now
16/09/2021
What’s Wrong With the Pharma Supply Chain?
11/02/2021
Supply-Chain Gaps: Lessons From the Pandemic
17/12/2020
In God we trust