Here's what we're seeing with Google's newest campaign type that could change everything about search advertising.\n\nJames Walker (Managing Director at WHD) and Brent Neil break down Google's AI Max - a campaign type that combines Performance Max automation with search campaign control. Rolling out end of May 2024.\n\nWhat We Cover:\n• Why Google is pulling more control away from advertisers (again)\n• How AI Max differs from Dynamic Search Ads and Performance Max\n• Will this cannibalize your existing search campaigns?\n• The real question: Can you exclude brand terms or will it feast on easy conversions?\n• What search term reporting will actually look like (spoiler: probably not much)\n\n────────\nWorried Google's taking too much control of your ad spend?\nWHD helps brands maintain profitable growth while adapting to Google's automation push.\nVisit https://whd.au to talk with our team.\n────────\nHosted by James Walker – Managing Director at WHD\nGuest: Brent Neil – Google Ads Specialist at WHD

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