In this episode of SuperPsyched, host Dr. Adam Dorsay interviews Austin Hope, the president and winemaker at Hope Family Wines in Paso Robles, California. They discuss the intricacies of winemaking, the history and unique terroir of Paso Robles, and the personal journey and passions that drive Austin's success. Austin shares insights into the wine community, the challenges he faced, and his commitment to quality and community. The conversation highlights the meaningful aspects of wine, from its production to its role in bringing people together, and underscores the importance of love and open-mindedness in both life and winemaking.00:00 Introduction to SuperPsyched00:28 The Mystique of Wine01:00 Interview with Austin Hope03:37 Austin's Journey into Winemaking05:36 Challenges and Triumphs07:03 Lessons from Mentors14:50 The Joys of Winemaking22:34 Family and Legacy26:41 Family Influence in Winemaking27:35 Promoting Paso Robles29:34 Terroir and Microclimates35:41 Community and Collaboration39:22 Innovative Wine Marketing43:08 The Importance of Overdelivering48:01 Final Thoughts and ReflectionsHelpful Links:Hope Family WinesAustin Hope WikiDr. Rachel Herz’s research cited from the excellent book Why You Eat What You Eat https://a.co/d/aXvmRB9

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