Melissa Ortiz, co-owner of The Little Guy’s Heating and Air Conditioning, walks through the journey of starting and growing a business thanks to her husband’s passion for the trade. She lays out some of the challenges they’ve faced, along with the importance of branding, managing seasonal demand, and hiring good techs. She also shares the value of continuous learning and training in the HVAC industry for her team of five. Software and continuous training have played key roles for this family-owned business serving their community for more than 25 years.Sign up for Housecall Pro: https://bit.ly/3G6SKAA Want to learn more about Melissa's business or follow their journey? Check them out here:WebsiteInstagramFacebook

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