In this episode of the Superpowers podcast, Bill and Chris talk with Jeff Nicholson, the charismatic and fiercely passionate CEO of the data processing platform, Tracer. A Boston native and former basketball standout at Babson College, Jeff has an entrepreneurial spirit that led him from starting a small lobster business with his dad to becoming a top name in data software. When his first post-college job in finance failed to inspire, Jeff had an epiphany: He didn’t want his career to “be sitting in a cubicle with no direction.” So, he joined an MIT incubator and over four years, developed two successful AdTech companies that sold for millions. He then moved to New York to help build Social Code, an AdTech firm that became the first-ever Facebook Ads API partner, pioneering digital-first marketing. Jeff was still eager to do something bigger, and soon began building the platform that became Tracer, which helps clients join disparate data sets in order “to answer the questions you want to answer.” Buoyed by Jeff’s superpower – his endless, focused hustle – Tracer’s team success is deeply personal to its Co-founder and CEO: “I want to make people know I care about them,” Jeff told Bill and Chris. “I sat at those cubicles at those jobs and I knew no one cared about me and it was the worst feeling in the world and so I try to make it the opposite. I try to meet their parents if I can, I try to invite them to my home. Everyone knows that I care.”
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