Episode DescriptionIn this episode of Superhosts Down Under, Ray and Silvia chat with Esther, founder of Nellie Woods Collective Stays, about her journey from corporate tech to hosting three design-led “slow stays” across Australia — including Into the Woods and Nellie in the Sunshine Coast Hinterland, and her newest retreat Tiers Rest in Tasmania.The conversation opens with a lively discussion on the dangers of leaving keys in letterboxes, after Silvia shares a costly cautionary tale that every host should hear. From there, Esther walks through how she built a thriving boutique brand grounded in sustainability, calm design, and genuine connection — all while scaling interstate.Key Takeaways Why security and convenience can co-exist when done right The pros and cons of lockboxes, smart locks, and in-person check-ins How to build a brand that feels human and intentional The role of design storytelling and photography in earning press coverage How Esther moved from Airbnb to direct bookings and now gets 40%+ of stays through her website The “slow stay” philosophy and how authenticity shapes every detail — from scent and sound to handwritten notes Tips for hosts who want to get featured in magazines and build trust off-platformWhether you’re managing your first property or growing a boutique collection, this episode is packed with insight on creating beautiful, intentional spaces that guests remember.Links Nellie Woods Collective Stays: https://www.nellywoodscollectivestays.com Instagram: @nelly_woods_collective_stays Follow us: @superhosts_down_under Ray’s South Yarra Property: Airbnb link Silvia’s Property: Airbnb link North Melbourne Property: Airbnb link

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