In this episode, we talk with Scott Smith, an entrepreneur, creator, and former top 40 DJ who's an expert in converting free listeners to a paid podcast. He is the Chief Motivating Officer of Motivation to Move, a self-help podcast that provides daily 9-minute coaching on the mindset and habits that create happiness, success, and the life you desire.Launched in 2006 Scott's show Daily Boost has received over 47 million total downloads. His paid product, Daily Boost Premium, provides even more value for his most engaged listeners.We talked about:Converting free listeners to paid members through special offersMarketing funnels to drive listeners into an email listGetting $88,000 in 20 minutesHow Scott grew to 47 million total downloads in his podcastEnjoy!---Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).For this episode, the AMA in Supercasters Premium focuses on Scott's tips on retaining paid customers, the Skyscraper technique for podcasters, and podcast SEO.---If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!Follow Supercast: @supercastFollow Jason: @jsewhoyTimestamps1:46 How Scott Smith went from freelance to podcasting3:40 Getting listeners in 20055:55 Jumping from broadcast to podcast, and personality8:00 Going deep: Scott's membership site9:28 Launching in 2006, and the terminal diagnosis11:08 The motivation to start again13:34 Podcasts are intimate and about the listener14:52 "If you're gonna overtake the island, burn the ship"17:34 Growing memberships: you don't need a ton of listeners to make money19:31 How to get people to pay you through special offers21:45 The psychology behind a product vs. membership23:23 Cancel rate vs. sales rate for memberships24:32 Learning Scott's marketing funnels for his podcast28:11 Driving 1800 opt ins a month through other parts of the funnel29:44 Advanced segmenting and other techniques32:57 The evolution of Scott Smith's products through themes35:41 Getting $88,000 in 20 minutes38:21 Planning out 10,000 episodes' worth of content41:43 Reacting to audience rotation42:56 Building automations as a solo podcaster45:12 How Supercast helps with Scott Smith's membership program46:54 If Scott were to start overLinksMotivation to MoveThe show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com.

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