Last week on Sunrise, we tackled the say–do storytelling gap. Today, we’re digging into the tactic that will bring those stories to life. The tactic behind the outsized ROI we’re seeing everywhere right now.Bite-sized video.In 2025, short-form video has surged to become the highest-performing content tactic for B2B marketers, according to Hubspot's 2025 State of Marketing Report.Once considered a “nice-to-have,” these clips are now delivering stronger engagement and higher return than almost any other format. And the why is clear:Audience behavior has shifted. Busy professionals scroll through hundreds of videos every day. They’d rather watch 60 seconds of value than read six pages of copy.Algorithms reward it. LinkedIn, YouTube, TikTok, Instagram, they’ve all engineered feeds to push short-form content well beyond your follower base.Authenticity wins. Lo-fi, face-to-camera insights from real people consistently outperform glossy brand promos.Here's today's full epside and we have lots of examples below to dive into.Captions are auto generated

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