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Listen "Sunday Strategy: Underconsumption Core, Declining American Births + More"
Episode Synopsis
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.
To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack.
This week, we look at Underconsumption Core, Southwest Airlines' brand pivot, Declining American Birthrates and ads from British Airways, Molson, Feeld, Apple and Babybel.
// Articles of the Week:
The Rise of Underconsumption Core.
https://www.countryandtownhouse.com/style/fashion/underconsumption-core/
Understanding the Decline in American Birth Rates
https://www.pewresearch.org/social-trends/2024/07/25/the-experiences-of-u-s-adults-who-dont-have-children/
Southwest Changes Direction.
https://www.cnbc.com/2024/07/25/southwest-airlines-luv-earnings-q2-2024.html
Paging Dr. Beat and Budots.
https://edmidentity.com/2024/07/25/id-history-budots/
How to Write Your Own Children's Book with AI.
https://www.linkedin.com/posts/dubosecole_flopsy-finds-a-new-thing-digital-version-activity-7221921023116410880-8zdT
//Ads You Might Have Missed:
‘May We Haveth One’s Attention’ - British Airways
‘F*ck Around, Find Out’ - Feeld
https://hypebae.com/2024/7/feeld-campaigns-dating-app-amsterdam-the-oh-collective-events-singles-reguliersdwarsstraat
‘2036 Hopefuls’ - Apple
https://musebycl.io/sports/apple-iphone-celebrates-young-athletes-think-5-10-years-old
‘Sponsor the Parents’ - Molson
‘Peelable Billboard’ - Babybel
https://www.thedrum.com/news/2024/07/24/ad-the-day-babybel-s-giant-peelable-3d-billboard
To get the full Sunday Strategy newsletter every Sunday subscribe on LinkedIn or Substack.
This week, we look at Underconsumption Core, Southwest Airlines' brand pivot, Declining American Birthrates and ads from British Airways, Molson, Feeld, Apple and Babybel.
// Articles of the Week:
The Rise of Underconsumption Core.
https://www.countryandtownhouse.com/style/fashion/underconsumption-core/
Understanding the Decline in American Birth Rates
https://www.pewresearch.org/social-trends/2024/07/25/the-experiences-of-u-s-adults-who-dont-have-children/
Southwest Changes Direction.
https://www.cnbc.com/2024/07/25/southwest-airlines-luv-earnings-q2-2024.html
Paging Dr. Beat and Budots.
https://edmidentity.com/2024/07/25/id-history-budots/
How to Write Your Own Children's Book with AI.
https://www.linkedin.com/posts/dubosecole_flopsy-finds-a-new-thing-digital-version-activity-7221921023116410880-8zdT
//Ads You Might Have Missed:
‘May We Haveth One’s Attention’ - British Airways
‘F*ck Around, Find Out’ - Feeld
https://hypebae.com/2024/7/feeld-campaigns-dating-app-amsterdam-the-oh-collective-events-singles-reguliersdwarsstraat
‘2036 Hopefuls’ - Apple
https://musebycl.io/sports/apple-iphone-celebrates-young-athletes-think-5-10-years-old
‘Sponsor the Parents’ - Molson
‘Peelable Billboard’ - Babybel
https://www.thedrum.com/news/2024/07/24/ad-the-day-babybel-s-giant-peelable-3d-billboard
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