Guest Siobhan McCaffrey is Strategic Partnership Development Manager at salon tech powerhouse Phorest. A former salon owner, Siobhan understands all the classic salon pain points AND the latest tech innovations to help keep your salon running on schedule and in the black. Even if you know Phorest, you might be surprised at all their software can do, including integrations with Facebook and Instagram, and a suite of customizable booking features, and more. Listen for insights on:Customizing social media marketing to perspective clients, current clients, and "lost" clients who haven't booked in a whileCustomizing booking to client's unique needsHow to make your cancellation policies crystal clearWhen and how much to charge for a depositBanning unwanted repeat customers Phorest's integration with Vish for a seamless color experience from visit to visit Digitizing salon retail Book a demo with PhorestFollow Phorest on Instagram @phorestsalonsoftware
Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlockedFind host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. Visit us at SummitSalon.com  to connect with others in the industry.  

Ver todos los episodios