ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Specialization as a Defense"
Episode Synopsis
We discuss the concept of commoditization and how it applies to services and software development in particular. How, in the eyes of your buyers, your code and processes don't help to differentiate you from your competitors. How being busy doesn't necessarily mean that you're being successful. How specialization can act as a defense to commoditization, and specialization's numerous additional benefits.
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