Listen "How to Find and Use Your Ideal Client’s Language (Even Without a Big Audience)"
Episode Synopsis
Want More Sales? Start by Saying What Your Clients Are Already Thinking.
You’ve probably heard this advice a million times: “Use the words your ideal clients use.”
And sure—it sounds smart. But what if you’re just getting started with a new offer?
Or shifting into a scalable model, like a group program or membership?
Or you don’t have dozens of testimonials or hundreds of data points (yet)?
Friend, you’re not stuck.
In this episode, I’ll show you exactly how to find and use your ideal client’s language—even if you’re starting small.
Because when you use the words your audience already trusts, you don’t just sound relatable.
You sound like the solution they’ve been searching for.
You’ve probably heard this advice a million times: “Use the words your ideal clients use.”
And sure—it sounds smart. But what if you’re just getting started with a new offer?
Or shifting into a scalable model, like a group program or membership?
Or you don’t have dozens of testimonials or hundreds of data points (yet)?
Friend, you’re not stuck.
In this episode, I’ll show you exactly how to find and use your ideal client’s language—even if you’re starting small.
Because when you use the words your audience already trusts, you don’t just sound relatable.
You sound like the solution they’ve been searching for.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.